Rauw Alejandro

Despacito was released by Puerto Rican singer Luis Fonsi in the year 2017 and was the top-streamed track within 6 months. The mix of reggaeton with pop music not only brought an interest to this genre but it also brought attention to Latin music generally. The Billboard Top 100 included four mostly Spanish tracks in 2016 and two songs in 2015. At the peak of Despacito's success in 2017 19 songs mostly in Spanish reached the top 100. This number rose to 41 by 2020. Justin Bieber's remix in two languages Despacito was released in 2017. Then, numerous popular artists started collaborating with reggaeton performers. Drake collaborated with Bad Bunny for MIA (2018) as well as Madonna was a part of Maluma for the release of Medellin. The year 2000 saw a number of reggaeton stars were complaining about their genre's shift towards the mainstream. However, a younger generation, led by Rauw Alejandro, aimed to ensure that reggaeton was evolving. He used elements from other genres and electronic music.

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